The Essence of an Effective Business Plan

“You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.” – Zig Ziglar

the-essence-of-an-effective-business-plan0Do I really need a business plan? The question is not whether you need a plan or not, but what to include in the plan. Your plan does not have to be precise or perfect,  not even the best business consultant can evaluate the future conditions that determine potential success and make a foolproof plan. However, a written plan can help you set goals and be prepared for any risks that may surface.  photo credit: Parker Young Photography

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