Marketing strategy question; why does your business exist?


Why-existThis is one of the first questions I always ask my consulting clients. The answer, or the lack of it, tells me a lot about the mindset of the owners and executives. It also helps me understand how relevant the company’s marketing strategy may be to its customers’ needs. I understand that replying with answers like “to make money” or “to be acquired” may seem fine on the surface, however these types of answers usually point to a disconnect in the marketing strategy plans.

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