This is one of the first questions I always ask my consulting clients. The answer, or the lack of it, tells me a lot about the mindset of the owners and executives. It also helps me understand how relevant the company’s marketing strategy may be to its customers’ needs. I understand that replying with answers like “to make money” or “to be acquired” may seem fine on the surface, however these types of answers usually point to a disconnect in the marketing strategy plans.
When answering this very common question from executives and business owners, I often speak about how being in business is similar to professional sports. You need to perform better than your competitors and continuously keep yourself in top form to become the best at what you do. To achieve this, you need a coach. Have you ever seen a successful team without a coach? Even the biggest sports figures and business magnates need someone to help them stay on top of their game.
As a new entrepreneur, you may feel that being successful is all about giving everything to your business. However, professional success achieved by sacrificing your personal life–and especially family life–may seem rewarding at first, but does not hold any promise in the long term.