Marketing strategy question; why does your business exist?


Why-existThis is one of the first questions I always ask my consulting clients. The answer, or the lack of it, tells me a lot about the mindset of the owners and executives. It also helps me understand how relevant the company’s marketing strategy may be to its customers’ needs. I understand that replying with answers like “to make money” or “to be acquired” may seem fine on the surface, however these types of answers usually point to a disconnect in the marketing strategy plans.

continue reading

The Essence of an Effective Business Plan

“You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.” – Zig Ziglar

the-essence-of-an-effective-business-plan0Do I really need a business plan? The question is not whether you need a plan or not, but what to include in the plan. Your plan does not have to be precise or perfect,  not even the best business consultant can evaluate the future conditions that determine potential success and make a foolproof plan. However, a written plan can help you set goals and be prepared for any risks that may surface.  photo credit: Parker Young Photography

continue reading