Why do I need a Business Coach or a Consultant?


Frankk-Office-2When answering this very common question from executives and business owners, I often speak about how being in business is similar to professional sports. You need to perform better than your competitors and continuously keep yourself in top form to become the best at what you do. To achieve this, you need a coach. Have you ever seen a successful team without a coach? Even the biggest sports figures and business magnates need someone to help them stay on top of their game.

I then get into some specifics of why anyone could use a business coach or a business consultant:

To set up the right goals and hold you accountable

You may feel that you already have a goal in mind- to be the best and beat your competition. However, to really excel and succeed in the business world, you need to take it a step further and have clear, concise, and realistic goals. Without a list of smart and achievable goals, your business would simply suffer. It would either stay where it is or dip in importance- in any case, the end result would often be failure. A business coach or a business consultant can help you create real but challenging goals for the long and short term, hold you accountable, and also help you formulate a plan to achieve what any businessperson would want from his/her business- success.

A Business Coach helps you in many Ways

To make the right decisions at the right time

It’s not easy to be the ultimate decision maker. There will be times when you have to make some really tough decisions in business. It can be a difficult internal decision where you have to let some people go (my least favorite issue) or cut down on certain expenses to improve the efficiency of the business. It can also be something external, like launching a new product or service for your business, or considering a new partnership. Such major decisions can either make or break a business, and business consultants can serve as unbiased advisor to help you make the right calls. Good business coaches and consultants are experts in their craft. Some are specialized in specific areas of business, like strategic planning, human resources, and marketing. Their expert advice and insight can help you make the toughest decisions for your business with more confidence and deliberation.

To keep you focused and motivated and help you motivate others

“What this power is, I cannot say. All I know is that it exists…and it becomes available only when you are in that state of mind in which you know exactly what you want…and are fully determined not to quit until you get it.†– Alexander Graham Bell

Sometimes, motivation is everything in business. No businessperson can succeed without the drive to make it happen. The level of motivation necessary to run a successful business or a project does not always surface automatically. Achieving this degree of enthusiasm requires solid planning and clarity of direction at all levels of operation. A business coach can help you reach this ‘state of mind’ through attentive listening and careful mapping of your path to success. Having a plan helps keep you confident, and confidence keeps you motivated as a leader and also helps you motivate others to succeed as well. When everyone around you is inspired and focused on the growth of your business, you can attain success far more easily.

As you can see, a business coach or a business consultant plays a vital role in a successful organization, just like a coach does in any sports team. In fact, when you look around and see the number of people who have succeeded in business, you would find a coach or a number of consultants working behind the scenes to make it happen.

Be open to the idea of working with a business coach or a business consultant–it could be one of the unique differentiators your business needs.

Frank Kamal is the CEO & Principal Consultant at Solid Vision Consulting (SVC). SVC offers effective business coaching and consulting solutions for executives, startups, entrepreneurs, and mid-size companies nationwide across multiple industries and projects. Click here to contact SVC.

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